12/27/2023 0 Comments Variable font adjuster in indesign![]() This was specifically designed for digital with clean, compact shapes, subtle roundness, and ample space between letters, designed for maximum legibility which became the default font for OS X El Capitan.Ĭhoosing the correct typeface is crucial to your brand’s identity. Apple, for example, used a more traditional font like Helvetica, but in 2015, alongside the launch of the Apple Watch they released a new typeface called San Francisco. In some cases you may need to choose new fonts that are more digitally friendly. I would add to this list, and depending on your approach, the following characteristics could be contextual or inherent, they include: - Letter-case (UPPERCASE, lowercase, Capital Case, Sentence case, “small cap”) - Font-style (regular, bold, italic or underline)Ī Brand may have default typefaces that need to be used.They include: - Colour - Spacing (padding, margin) Contextual Characteristics can change based on the typography’s uses and goals in the interface.They don’t change based on context, and they include: - Typeface - Size - Weight - Line-height - Letter-spacing Inherent Characteristics are ones that are guided by the rules of typography itself.CharacteristicsĮther describes the characteristics of typography fitting into two categories: It’s important for designers and developers to work closely together when building a design system, especially in the case of setting up typography. Much of this article focuses on design decisions that need to be considered as well as some technical considerations. You’ll notice a few common themes between this and the last chapter in this series as we dive deeper into setting up type. These two concepts - size and space, are family members with typography, and often depend on each other. We previously spoke about size and spacing, and how using measurements like REMs are dependant on a base typography measurement. Part 1 - First things first Part 2 - Colour Part 3 - Size and spacing Part 4 - Typography Part 5 - Bonus elements Typography Illustration by Ouch.pics What we’ll be covering…
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